In 1945, Jacinto Parera started a personal project with some friends and collaborators. Over the following years it thrived with the help of his godson Xavier Paré who later became the leader of the company for various decades.
After 70 years, the Parera group is made up of a cohesive team who is passionate about needlework, haberdashery and fashion underwear. Our values continue to drive our success: innovation, work well done and respect for people.
We have commercial presence in Spain and Portugal with three specialised commercial teams: Haberdashery-needlework-patchwork, fashion underwear and top-of-the-range fashion underwear. In total we have 60 professionals who are very linked to the key account managers and retailers in each area.
Fild'Or and Patch Fild'or are the haberdashery, needlework and patchwork chains of stores we promote. We have more than 220 associated stores which have a needlework club, an attractive sales space and computerised management.
We are developing the fashion underwear firms: ivette, MAD and Emperatriz with a specific position for specialised and modern trade. Moreover, we commercially manage the fashion underwear lines of the firms DKNY, Infiore, Hugo Boss, Maidenform, O’Moi and Mustang.
With a sales volume of 14 million Euros, we are a third generation family group which is totally financially independent. Our headquarters are located in Barcelona with 4,000 m2 space for offices, a show-room and logistics.